Normally intelligent, rational people make logical decisions in most realms of their life, yet they continue to fall victim to believing in dietary fads, gimmicks, and other nonsense peddled to them from charlatans, frauds, and fools. Why do people allow nonsensical, scientifically unsupported quackery to influence their food choices so often? To understand this far reaching topic, we have to appreciate the role that habit formation plays in our behavioral repertoire. If we can appreciate some of the conscious and unconscious influences that impact how we eat, then excellent, evidence based practitioners can reach their clients more effectively and influence people to make intelligent, sustainable choices in their dietary lives.
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